I am a marketing and advertising consultant, speaker, and writer.
What’s my unique value proposition? I have a slightly different spin on consulting. I specialize in marketing data and analytics. For over 10 years, I have worked with companies helping them to structure their data to glean valuable insights that advance their marketing efforts.
Businesses can sometimes lean only on paid media efforts to help reach their marketing goals. When I begin working with business partners, I always start with a deep dive into their organic media strategies. I lead with two questions “What are the current non-paid strategies that your company has done to advance marketing efforts?” “What results have you reached from these results?” Responses from these questions helps us to determine benchmarks and how to execute a strategy that will be effective and tailored to the business’ needs.
My thought leadership has been featured in Fortune Magazine, Digital Summit, American Marketing Association, Search Marketing Advanced, U.S. Chamber of Commerce, Content Marketing World, Business News Daily, and many more.
The highlight of my career is teaching advertising at Fashion Institute of Technology and marketing, and small business entrepreneurship at Borough of Manhattan Community College.
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