About

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Hi! I’m Tiffany. I’m glad you’re here.

I am a marketing and advertising consultant, speaker, and writer.

What’s my unique value proposition? I have a slightly different spin on consulting. I specialize in marketing data and analytics. For over 10 years, I have worked with companies helping them to structure their data to glean valuable insights that advance their marketing efforts.

Businesses can sometimes lean only on paid media efforts to help reach their marketing goals. When I begin working with business partners, I always start with a deep dive into their organic media strategies. I lead with two questions “What are the current non-paid strategies that your company has done to advance marketing efforts?” “What results have you reached from these results?” Responses from these questions helps us to determine benchmarks and how to execute a strategy that will be effective and tailored to the business’ needs.

My thought leadership has been featured in Fortune Magazine, Digital Summit, American Marketing Association, Search Marketing Advanced, U.S. Chamber of Commerce, Content Marketing World, Business News Daily, and many more.
The highlight of my career is teaching advertising at Fashion Institute of Technology and marketing, and small business entrepreneurship at Borough of Manhattan Community College.

Who Do I Work With

I work with startups, small and mid-size businesses as a marketing and advertising consultant. My clients range from consumer-packaged goods, fintech, retail, quick service restaurants, e-commerce, higher ed and many more.

What I Do

Businesses primarily work with me for two reasons – either step in and help them build a marketing plan or hands-on execution of marketing campaigns. In helping to build marketing campaigns – I work directly with teams to understand problems and goals, utilizing this information to create an effective marketing plan tailored for the business. In campaign execution, I manage Display, Search, Social and Content Marketing (such as website and blogs). Additionally, I have experience in managing traditional marketing such as TV, Radio, OOH, and Print. In both instances – I provide campaign measurement plans to effectively monitor marketing efforts for results.

Why I Do This

Data can be used to inform intelligent marketing strategies to help reach business goals. My passion is to help businesses build effective measurement plans by structuring their data framework. This measurement plan feeds directly into marketing strategies helping businesses create more effective, cost-efficient advertising and marketing campaigns that drives solutions.

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